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How to add your Sauce shoppable link to your Instagram Bio
How to add your Sauce shoppable link to your Instagram Bio

How to direct customers from Instagram to buy your products

Yemi avatar
Written by Yemi
Updated over a week ago

Once you have created your shoppable gallery by adding product links to images, you need to think about how you are going to get your customers to see your shoppable Instagram feed.

How to add your Sauce Shoppable Gallery link to your Instagram bio:

  1. Copy and paste your Shoppable Gallery link into your Instagram bio (you can find the link right next to your Instagram username on the main page)  

2. Once you have copied the link update your Instagram profile link by visiting your Instagram Profile. (Icon highlighted below) 

The statistics we have collected show that brands that direct users to a sandwich page enjoy a much higher sales conversion rate than those who direct users to a homepage. When a sandwich page is used, conversion rates sit at between 3% - 8%. When a homepage is used, conversion rates sit at between 0.5% - 1.2%.

Alternatively, you can decide to put your own link instead of a Sauce link in your Instagram profile. Simply copy and paste the URL of the page you embedded your shoppable Gallery on into your bio to direct them to a dedicated “Shop Instagram” page on your website. 

Here are some other examples of brands that have chosen to do so: 

It’s important for you to know exactly how much traffic is coming from your Instagram account to your website.

Once you have launched your Shoppable Instagram, you can start tracking the number of customers and conversions by using social content. Take a look at this guide for info on how to set this up. 

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