Transform Instagram content, user-generated content (UGC), and influencer posts into powerful sales tools on your product pages. These galleries act like dynamic reviews, displaying relevant media next to your products to boost consumer confidence and drive sales.
Quick Start:
1. Customise Your Gallery:
Access the Product Page Galleries from your Visual Shopping menu to tailor settings and styles.
2. Embed and Automate:
Simply embed the provided code into your product page template. The system will automatically update and display content tagged with your products.
Shopify Integration:
1. Access Your Theme: Go to ‘Customise your theme’ in Shopify.
2. Edit Template: Select ‘Default Product template’ and choose ‘Add a section’.
3. Install Sauce Block: Select ‘Sauce Product Page Folio’ as your block.
4. Save Changes: Ensure to click save to apply your changes.
Non-Shopify Setup:
Copy the embed code from the settings panel on the left side and paste it into your product page template at the desired location within the template's body.
The system will automatically update and display content tagged with your products.
3. Enhance Engagement & Product Discovery:
Utilise the ‘complete the look’ feature to showcase related products, enriching the shopping experience and encouraging additional purchases.
Similar to product reviews, User Generated Content, Influencer content, your own Instagram media, TikTok videos and any of your Custom Uploads, photos and videos are displayed alongside the product item on your product page, to inspire purchase decision and increase sales conversions.
Customers can “complete the look” by clicking on other products featured in the same photo or video. Each item links to its own page for more details and purchase options.
A typical use for the ‘complete the look’ feature with swimwear is showcasing both top and bottom items, allowing customers to view and select complementary pieces together.
The ‘complete the look’ feature in fashion provides customers with outfit ideas, showing how products look in everyday settings and offering context for how items can be styled together.
Product Page Galleries use the same product tags that you’ve already applied as hotspots in the ‘Added’ section of your Media Library.
Quick tips:
See how many of your media items you’ve tagged using the Product Tagging Overview card in your launchpad. Aim for 80% product coverage for best gains.
2. Use the ‘Sort by’ dropdown to find items with few product tags in your media library. Tag these underutilised items to boost their visibility on product pages, enhancing product discovery for your customers.
FAQs on Product Page Galleries
1. Tracking Media:
Yes, media in Product Page Galleries is tracked. You can monitor performance metrics like clicks and conversions through the ‘Media Sales & Reports’ section in your dashboard.
2. Automatic Updates:
Media on your product pages is updated automatically as you add and tag new items in the ‘Added’ section of your Media Library.
3. Optimal Gallery Placement:
The best place to embed your Product Page Gallery is just below the main product photos or within the product description to enhance social proof.
4. Not enough media for every product?:
If a product page lacks sufficient media, you can use fallback media to supplement images and videos until those gaps are filled.
5. Only 1 video per product?
If you only have one video per product, use the ‘Hero Product Videos’ feature. This displays a floating video in the bottom corner of the screen, which can be clicked to view the video. You can use as few as one video per product with this feature.
6. How effective is Social Proof? Can I measure it?
Social proof on product pages can significantly enhance customer purchase decisions, proving up to eight times more effective than pages without it. The impact varies by industry and site factors, but it’s generally beneficial across various products. You can measure its effectiveness by installing a conversion tracking code, which helps monitor how specific media influences purchases. Installing Product Page Galleries and tagging multiple items in each photo or video can increase your Average Order Value (AOV) by enhancing product discovery. Brands using this strategy often experience an uplift in AOV. AOV is tracked in the Media Sales and Reports and Launchpad sections of your back office. This tracking compares the Average Order Value from customers who interact with Sauce Visual Shopping galleries to those who don’t, providing insights into the impact of these interactions on AOV.
7. Are Product Page Galleries mobile compatible?
Product Page Galleries are fully mobile compatible, adapting seamlessly to any screen size including smartphones. These galleries are responsive, detecting the device type and adjusting layout accordingly. They also support swipe gestures for an optimized mobile user experience.
