Setting Up Your AMBSDR Campaign

AMBSDR, by Sauce Social Commerce, is a powerful tool that drives repeat purchases and user-generated content (UGC). It automatically generates rewards and discounts in your Shopify store, which are then delivered via Klaviyo.

✅ Turns customers into influencers - Your buyers become your best marketers, sharing your brand with people who actually care.
✅ Drives repeat purchases & UGC - Encourages customers to come back while generating authentic content.
✅ Automates rewards & discounts - Instantly generates Shopify-based incentives and delivers them via Klaviyo.
✅ Enriches your CRM - Captures key customer insights, giving you a deeper view of your most engaged buyers and those most likely to promote your brand.
✅ People trust friends over ads - When customers share your brand on Instagram, their audience listens. AMBSDR makes this effortless.

Customers can sign up through your Order Thank You page and earn rewards:

• A Join Coupon for signing up.

• A Mention Coupon for tagging your brand on Instagram.

Follow this step-by-step guide to set up your AMBSDR campaign and turn customers into your most valuable ambassadors. 🚀

Before integrating with Sauce, create a dedicated list in Klaviyo to manage AMBSDR sign-ups.

This list will store the details of customers who join AMBSDR via your Shopify Thank You page.

To enable data synchronisation between Sauce and Klaviyo, generate an API key.

Now, connect Klaviyo to Sauce by adding the API key.

Once connected, Klaviyo will begin receiving data from Sauce.

Now that Klaviyo is connected:

This ensures that AMBSDR sign-ups are automatically added to your Klaviyo list you created in Step 1.

AMBSDR rewards customers with discounts for joining and mentioning your brand.

How it works:

• Join Coupon – A small reward (e.g., 10–20% off) when a customer signs up for AMBSDR.

• Mention Coupon – A bigger reward (e.g., 20–40% off)for mentioning your brand on Instagram.

To set this up, create two Coupon Sets as Shopify Discounts, which will be generated on demand.

Coupon Options:

• Coupon Generated – Choose whether the coupon is awarded when a customer signs up for AMBSDR or when they mention your brand on Instagram (you can create both).

• Coupon – A reference for generating and displaying the coupon in emails. This value will be stored in each customer’s Klaviyo profile and reflected in Shopify Discounts.

• Coupon Value Prefix – Each coupon starts with a custom prefix, e.g., AMBSDR- followed by the customer’s Instagram username (e.g., AMBSDR-janetgreen).

• Minimum Purchase Amount – The minimum order value required for the coupon to be valid.

• Discount Type – Choose between a fixed amount or a percentage discount on the total order value.

Once you’ve created your coupons in Sauce, they will automatically sync with your Shopify Discounts.

To automate reward distribution, set up two Klaviyo flows:

1. Join Flow – Triggers when a customer signs up via the checkout form.

2. Mention Flow – Triggers when a customer mentions your brand on Instagram.

Each flow will send an email with the relevant coupon, using the properties pushed from Sauce.

In summary:

These flows ensure that every customer who joins AMBSDR or mentions your brand on Instagram receives their reward automatically.

Create the flows:

This flow sends a welcome coupon to new AMBSDR participants. If their Instagram follower count is over 5,000, you can trigger an internal alert for manual handling.

Setting Up the Flow in Klaviyo:

1. Create the Flow:

• Go to Klaviyo Flows → Click Create Flow → Select Build Your Own.

• Name it Sauce AMBSDR: Join and add the Sauce tag.

• Click Create Manually.

2. Set the Trigger:

• Choose Added to List as the trigger.

• Select your AMBSDR Klaviyo List and save.

3. Add a Conditional Split:

• Click Add Step → Select Conditional Split.

• For the condition, choose Properties about someone → Sauce: Instagram Followers → Less than 5000.

• Save the condition.

4. Set Up the Email:

• In the Yes branch, add an email to send the AMBSDR Join Coupon.

• Click the email panel to select a Saved Template, or use our PPP framework template [here].

• Ensure the email includes the coupon using this placeholder:

Use code: {{ person | lookup:"AMBSDR: Welcome Coupon" | default:"Error: Please contact us" }}

e.g.

5. In the No branch, trigger an internal email alert for participants with over 5,000 followers, so your team can prioritise high-value influencers.

See the example below:

6. Send a Reminder Email

Set up an email to remind participants to post on Instagram to claim their reward. In this example, the reminder is sent after 7 days. You can use the template from our shared framework.

7. Turn Off Smart Sending to ensure participants receive the reward email every time they qualify.

That’s it! Your Join Flow is now set up to send discounts to new AMBSDR members automatically. 🚀

This flow triggers a coupon when a participant mentions you on Instagram.

How to Set It Up:

1. Create a New Flow → Select Build Your Own.

2. Name it Sauce AMBSDR - Mention and tag it with Sauce.

3. Set the Trigger:

• Go to Your Metrics → Select Sauce: Mentioned You.

• This triggers the flow when Sauce detects an Instagram mention.

4. Create the Email:

• Add an email step and insert the reward coupon.

• Use the following placeholder to ensure the correct coupon is sent:

Use code: {{ person | lookup:"AMBSDR: Mention Coupon" | default:"Error: Please contact us" }}

5. Turn Off Smart Sending to ensure participants receive the reward email every time they qualify.

Your flow is now ready! 🚀

Example mention email:
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This form appears on the Thank You page after a customer completes their order.

How to Add It:

1. In Shopify, go to Settings → Checkout → Customise.

2. Use the dropdown to navigate to the Thank You page.

3. In the Order details section, add the Sauce AMBSDR form.

4. Click the Sauce AMBSDR block to customise it.The form will become part of the Thank you page your customer see when they complete their order.

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Before launching your campaign, review the setup:

✅ Your Klaviyo list is correctly selected in Sauce.

✅ Shopify discount codes are configured properly.

✅ Klaviyo flows are active and tested.

✅ The AMBSDR signup page is visible on your Shopify Thank You page.

Once confirmed, you’re ready to go live! 🎉

💡 Need help with setup?

Sauce can handle this for you! Schedule a consultation to get started.