What is AMBSDR?
AMBSDR, by Sauce Social Commerce, is a powerful tool that drives repeat purchases and user-generated content (UGC). It automatically generates rewards and discounts in your Shopify store, which are then delivered via Klaviyo.
What does it do?
✅ Turns customers into influencers - Your buyers become your best marketers, sharing your brand with people who actually care.
✅ Drives repeat purchases & UGC - Encourages customers to come back while generating authentic content.
✅ Automates rewards & discounts - Instantly generates Shopify-based incentives and delivers them via Klaviyo.
✅ Enriches your CRM - Captures key customer insights, giving you a deeper view of your most engaged buyers and those most likely to promote your brand.
✅ People trust friends over ads - When customers share your brand on Instagram, their audience listens. AMBSDR makes this effortless.
How does it work?
Customers can sign up through your Order Thank You page and earn rewards:
• A Join Coupon for signing up.
• A Mention Coupon for tagging your brand on Instagram.
Follow this step-by-step guide to set up your AMBSDR campaign and turn customers into your most valuable ambassadors. 🚀
Step 1: Create a Klaviyo List for AMBSDR
Before integrating with Sauce, create a dedicated list in Klaviyo to manage AMBSDR sign-ups.
Log in to your Klaviyo account.
Navigate to Lists & Segments.
Click Create List > List.
Name your list (e.g., Sauce AMBSDR) and select the appropriate settings.
Click Save.
This list will store the details of customers who join AMBSDR via your Shopify Thank You page.
Step 2: Generate a Klaviyo API Key for AMBSDR
To enable data synchronisation between Sauce and Klaviyo, generate an API key.
In Klaviyo, go to Account Settings.
Select API Keys.
Click Create Private API Key.
Name the key Sauce AMBSDR Integration.
Ensure it has Read/Write Access to:
Coupon Codes
Events
Flows
List
Metrics
Profiles
Segments
Subscriptions and Webhooks
Tags
Templates
Copy and store the API key securely. (The API key will be hidden from view from this point.
Step 3: Connect Klaviyo to Sauce
Now, connect Klaviyo to Sauce by adding the API key.
Log in to your Sauce Social Commerce dashboard.
Navigate to your Integrations section Settings.
Enter both the Klaviyo Private & Public API Keys you generated.
Click Save & Connect.
Once connected, Klaviyo will begin receiving data from Sauce.
Step 4: Select the Klaviyo List for AMBSDR
Now that Klaviyo is connected:
Go to the Klaviyo Integrations Settings in Sauce.
Select the Klaviyo list you created (Sauce AMBSDR) from the dropdown.
Click Save.
This ensures that AMBSDR sign-ups are automatically added to your Klaviyo list you created in Step 1.
Step 5: Create Shopify Discounts for AMBSDR
AMBSDR rewards customers with discounts for joining and mentioning your brand.
How it works:
• Join Coupon – A small reward (e.g., 10–20% off) when a customer signs up for AMBSDR.
• Mention Coupon – A bigger reward (e.g., 20–40% off)for mentioning your brand on Instagram.
To set this up, create two Coupon Sets as Shopify Discounts, which will be generated on demand.
In Sauce, go to AMBSDR Coupon Settings
Click Create Coupon Set.
Define two Coupon sets:
Join Coupon: Given when a customer signs up.
Mention Coupon: Given when a customer tags your brand on Instagram.
Configure the discount details:
Coupon prefix (e.g., AMBSDR or INSIDER)
Discount value (percentage or fixed amount)
Minimum purchase amount (optional)
Click Save.
Coupon Options:
• Coupon Generated – Choose whether the coupon is awarded when a customer signs up for AMBSDR or when they mention your brand on Instagram (you can create both).
• Coupon – A reference for generating and displaying the coupon in emails. This value will be stored in each customer’s Klaviyo profile and reflected in Shopify Discounts.
• Coupon Value Prefix – Each coupon starts with a custom prefix, e.g., AMBSDR- followed by the customer’s Instagram username (e.g., AMBSDR-janetgreen).
• Minimum Purchase Amount – The minimum order value required for the coupon to be valid.
• Discount Type – Choose between a fixed amount or a percentage discount on the total order value.
Once you’ve created your coupons in Sauce, they will automatically sync with your Shopify Discounts.
Step 6: Set Up Klaviyo Flows for Join and Mention Events
To automate reward distribution, set up two Klaviyo flows:
1. Join Flow – Triggers when a customer signs up via the checkout form.
2. Mention Flow – Triggers when a customer mentions your brand on Instagram.
Each flow will send an email with the relevant coupon, using the properties pushed from Sauce.
In summary:
Flow 1: Welcome AMBSDR Members (Join Coupon)
In Klaviyo, go to Flows and click Create Flow.
Select Build your Own.
Name your flow (e.g., Sauce AMBSDR - Join).
Choose Added to List as the trigger.
Add an Email Action, designing the email to include the Join Coupon.
Create a conditional split to separate participants with more than 5000 followers
Add an Email Action, designing the email to remind the participant to posts
Click Save & Activate.
Flow 2: Reward Instagram Mentions (Mention Coupon)
Create a new flow and name it Sauce AMBSDR - Mention.
Set the trigger to Profile Property Change.
Choose AMBSDR Mentioned on Instagram as the property.
Add an Email Action to send the Mention Coupon.
Apply conditions (e.g., Minimum follower count, time-based restrictions).
Click Save & Activate.
These flows ensure that every customer who joins AMBSDR or mentions your brand on Instagram receives their reward automatically.
Create the flows:
Flow 1 – AMBSDR: Join Flow
This flow sends a welcome coupon to new AMBSDR participants. If their Instagram follower count is over 5,000, you can trigger an internal alert for manual handling.
Setting Up the Flow in Klaviyo:
1. Create the Flow:
• Go to Klaviyo Flows → Click Create Flow → Select Build Your Own.
• Name it Sauce AMBSDR: Join and add the Sauce tag.
• Click Create Manually.
2. Set the Trigger:
• Choose Added to List as the trigger.
• Select your AMBSDR Klaviyo List and save.
3. Add a Conditional Split:
• Click Add Step → Select Conditional Split.
• For the condition, choose Properties about someone → Sauce: Instagram Followers → Less than 5000.
• Save the condition.
4. Set Up the Email:
• In the Yes branch, add an email to send the AMBSDR Join Coupon.
• Click the email panel to select a Saved Template, or use our PPP framework template [here].
• Ensure the email includes the coupon using this placeholder:
Use code: {{ person | lookup:"AMBSDR: Welcome Coupon" | default:"Error: Please contact us" }}
e.g.
5. In the No branch, trigger an internal email alert for participants with over 5,000 followers, so your team can prioritise high-value influencers.
See the example below:
6. Send a Reminder Email
Set up an email to remind participants to post on Instagram to claim their reward. In this example, the reminder is sent after 7 days. You can use the template from our shared framework.
7. Turn Off Smart Sending to ensure participants receive the reward email every time they qualify.
That’s it! Your Join Flow is now set up to send discounts to new AMBSDR members automatically. 🚀
Flow 2 – AMBSDR: Mention Flow
This flow triggers a coupon when a participant mentions you on Instagram.
How to Set It Up:
1. Create a New Flow → Select Build Your Own.
2. Name it Sauce AMBSDR - Mention and tag it with Sauce.
3. Set the Trigger:
• Go to Your Metrics → Select Sauce: Mentioned You.
• This triggers the flow when Sauce detects an Instagram mention.
4. Create the Email:
• Add an email step and insert the reward coupon.
• Use the following placeholder to ensure the correct coupon is sent:
Use code: {{ person | lookup:"AMBSDR: Mention Coupon" | default:"Error: Please contact us" }}
5. Turn Off Smart Sending to ensure participants receive the reward email every time they qualify.
Your flow is now ready! 🚀
Example mention email:
Step 7: Add the AMBSDR Sign-Up Form to Your Thank You Page
This form appears on the Thank You page after a customer completes their order.
How to Add It:
1. In Shopify, go to Settings → Checkout → Customise.
2. Use the dropdown to navigate to the Thank You page.
3. In the Order details section, add the Sauce AMBSDR form.
4. Click the Sauce AMBSDR block to customise it.The form will become part of the Thank you page your customer see when they complete their order.
Final Checks
Before launching your campaign, review the setup:
✅ Your Klaviyo list is correctly selected in Sauce.
✅ Shopify discount codes are configured properly.
✅ Klaviyo flows are active and tested.
✅ The AMBSDR signup page is visible on your Shopify Thank You page.
Once confirmed, you’re ready to go live! 🎉
💡 Need help with setup?
Sauce can handle this for you! Schedule a consultation to get started.