Utilising hashtags in shoppable galleries enables brands to dynamically curate content based on the hashtags applied. When a hashtag is appended to a photo or video's caption text, that piece of content becomes a part of a curated gallery that showcases all items tagged with the same hashtag.
This goes beyond simply streamlining the curation process for brands; it empowers them to construct bespoke galleries that echo distinct themes or collections. For example, a brand could craft a #WinterEssentials gallery to exhibit all its winter merchandise in a cohesive, thematic fashion. The dynamic curation enabled by hashtags paves the way for a more structured and visually engaging display of products. This, in turn, can enrich the overall shopping atmosphere, potentially elevating engagement and sales.
This is a step-by-step guide demonstrating how to apply hashtags to your media, followed by illustrating how these hashtags can be utilised to curate a personalised gallery and/or Sauce TV channel for integration on your website.
Curious about the possibilities with Hashtag filters?
Discover Sauce TV - Your personalised Netflix-style video hub for retail.
Arrange your TV channels using #hashtags, enabling customers to explore your products through how-to tutorials, 'Get Ready With Me' series, and customer testimonials.